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Colorado Department of Public Health and Environment

You are here: Health > Press Releases > Breast-Feeding Friendly Awards


Contact: Lori Maldonado
Public Information Officer
(303) 692-2028

For Immediate Release Monday, July 24, 2006

Colorado Organizations Receive Breast-feeding Friendly Worksite Awards

Denver - The Colorado Department of Public Health and Environment's Physical Activity and Nutrition Program, in collaboration with the Colorado Breast-feeding Task Force, recently presented Breast-feeding Friendly Worksite Awards to 45 Colorado businesses and organizations.

The awards, announced in anticipation of the upcoming World Breast-feeding Week, Aug. 1-7, recognize businesses and organizations that provide supportive workplace environments and practices for female employees who are breast-feeding their babies. Bronze, silver and gold designations signify increasing levels of support from recipient organizations. One organization, the University of Colorado Hospital, received a gold award, while 18 organizations received silver designations and 26 received bronze.

"These businesses and organizations made exemplary efforts to support Colorado families," said Jennifer Dellaport, breast-feeding promotion coordinator for the Colorado Health Department's Women, Infants and Children Program and chairperson of the Colorado Breast-feeding Task Force. The task force is a volunteer organization, founded in 1990, made up of physicians, public health and clinical nurses, public health nutritionists, lactation consultants, lay counselors and members of the business community.

"Returning to work is the fourth most common reason Colorado mothers give for stopping breast-feeding early," Dellaport said. "The workplaces who received these awards protect breast-feeding by establishing baby-friendly environments."
Recipient organizations received gold, silver or bronze designations according to their level of implementation of such measures as providing a specific break room for use only by breast-feeding women; creating a written company policy that allows breaks for pumping milk or breast-feeding; communicating company breast-feeding policy to all employees; and permitting part-time work, job sharing, individualized scheduling of work hours, compressed workweeks or telecommuting to accommodate breast-feeding schedules.

This year's theme for World Breast-feeding Week, Code Watch: 25 years of Protecting Breast-feeding, celebrates the more than two-decade history of the International Code of Marketing of Breast Milk Substitutes. The code provides guidelines for appropriately marketing infant formula and bottle-feeding products and challenges communities to provide supportive environments.

Dellaport said that infant formula marketing campaigns sometimes discourage breast-feeding by playing on new mothers' lack of confidence about producing enough milk. She said 42 percent of mothers who stopped breast-feeding within two months of delivering their babies said they quit because they didn't produce enough milk. "Most women make plenty of milk, and replacing feedings with even small amounts of formula will cause a woman's body to begin producing less milk," Dellaport said.

"Families have a right to know about the benefits of breast-feeding and to be supported if they choose to feed their babies this way," she said. "Families should have access to all the information on infant feeding choices in order to make informed choices for babies."

For more information on breast-feeding, contact the following organizations:
Colorado Breast-feeding Task Force, 303-869-1888; La Leche League, 303-779-6722; Women, Infants and Children Program, 303-692-2400; Family Healthline, 1-800-688-7777; Colorado Physical Activity and Nutrition Program, 303-692-2441; Mothers' Milk Bank, 303-869-1888; International Lactation Consultant Association, www.ilca.org or 1-919-861-5577; and National Breast-feeding Helpline, 1-800-994-9662.
The list of Colorado businesses and organizations receiving the 2006 Breast-feeding Friendly Worksite Awards accompanies this release.
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2006 Recipients of Breast-feeding Friendly Worksite Awards:

Gold Level:
University of Colorado Hospital, Denver, 303-372-5368

Silver Level:
Anthem Blue Cross and Blue Shield, Denver, 303-831-2024
CH2M-Hill, Englewood, 720-286-5161
Colorado Access, Denver, 720-744-5450
Exempla Lutheran Medical Center, Wheat Ridge, 303-425-2229
HealthONE, Denver, 303-584-6030
Holme Roberts & Owen LLP, Denver, 303-866-0485
Kaiser Permanente, Aurora, 303-614-1116
Kaiser Permanente, Wheat Ridge, 303-421-5015
Memorial Health System, Colorado Springs, 719-365-5997
Parkview Medical Center, Pueblo, 719-584-4589
Pfizer Inc., Centennial, 303-793-5664
Poudre Valley Hospital, Fort Collins, 970-495-8252
Raytheon Company, Aurora, 720-848-4100
Rebeltec Communications, LLC; Kit Carson, 719-767-8902
The Children's Hospital, Denver, 303-861-6561
The Medical Center of Aurora, South Campus; Aurora, 303-873-5945
Valley View Hospital, Glenwood Springs, 970-384-7230
Wray Community District Hospital, Wray, 970-332-4811

Bronze Level:
Advanced Medical Imaging, Denver, 303-430-1709
Aspen Valley Hospital, Aspen, 970-925-1120
Avista Adventist Hospital, Louisville, 303-673-1105
Buchtel Motors, Denver, 303-733-4030
Carter & Burgess Inc., Denver, 303-820-5245
Chaffee County Public Health, Salida, 719-539-4510
COBIZ Inc., Denver, 303-312-3478
Colorado Plains Medical Center, Ft. Morgan, 970-867-3391
Delta County Memorial, Delta, 970-874-6424
Denver West Surgery Center, Golden, 303-271-1112
Exempla Saint Joseph Hospital, Denver, 303-837-6612
InSync Creative Marketing, Denver, 303-296-6879
JP Morgan Chase, Denver, 303-607-7700
Lincoln County Public Health, Hugo, 719-743-2526
Melissa Memorial Hospital, Amherst, 970-854-2241
Montrose Memorial Hospital, Montrose, 970-249-2211
Prowers Medical Center, Lamar, 719-336-4343
Rose Medical Center, Denver, 303-320-2072
SANDOZ, Broomfield, 303-438-2682
Southwest Memorial Hospital, Cortez, 970-564-2245
St. Anthony Summit Medical Center, Frisco, 970-668-8200
Swedish Medical Center, Englewood, 303-788-6060
Swift, Greeley, 970-304-7226
TIAA-CREF, Denver, 303-607-2492
United Health Care of Colorado, Centennial, 303-267-3406
Yampa Valley Medical Center, Steamboat Springs, 970-870-1118

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