Grants Awarded for Cancer Outreach Projects
August 25,
2006, DENVER - The Colorado Department of Public Health
and Environment's Comprehensive Cancer Program Friday
announced that federal grants totaling $55,450 have been
awarded to six organizations statewide to establish cancer
outreach and education projects. These programs will
implement strategies outlined in the Colorado Cancer Plan.
For more detailed information about the Cancer Plan, visit
www.coloradocancercoalition.org.
Grant recipients include:
- Denver - A Woman's Worth
Project Title: Monthly Seminars Program
Grant Amount: $10,000
Contact: Kimberly Fowler, 303-717-9309
A beauty salon-based program committed to improving the
health of African American women through comprehensive
cancer control health education and community outreach.
Monthly seminars, taught by African American physicians
and medical students, will provide information on
practicing healthy lifestyle behaviors and cover topics
on various cancers in order to increase cancer awareness
and risk factors.
- Grand Junction - Mesa County Health Department
Project Title: SHAPEDOWN
Grant Amount: $10,000
Contact: Karen Milbank, 970-254-4109
An innovative education and outreach approach for
long-term cancer prevention among low-income youth, ages
6-17, who are at risk of obesity/overweight. The
project's personalized programs will help participants
incorporate physical activity, new skills, goal setting
and self-monitoring into their daily routines,; and to
Collaborate collaborate with multiple partners to
establish nutritional programs).
- Denver - Colorado Ovarian Cancer Alliance
Project Title: Colorado Ovarian Cancer Survivors Network
Grant Amount: $9,950
Contact: Jeana Capel-Jones, director, 303-257-1367
A community-building effort to increase awareness and
early detection of ovarian cancer for increased
survivorship and increased support for ovarian cancer
survivors. The project will include an expanded Web site
to include a comprehensive list of statewide resources
for survivors, increasing the number of ovarian cancer
support groups offered in the Denver metropolitan area
to include four local hospitals (Rose, Swedish, Lutheran
and University).
- Denver - Klein Buendel, Inc.
Project Title: Social Marketing for Tomorrow's
Advertisers: Viral Marketing for Anti-Tanning
Grant Amount: $10,000
Contact: Mary K. Buller, president, 303-565-4330
An advertising strategy creating a viral effect, where a
few targeted users send ads to a few friends, who send
it to a few more friends and increase the word-of-mouth
distribution of the ads. Students from three community
colleges will learn the basics of social marketing, with
a focus on the creation of effective anti-tanning
messages. Participants will create a low-bandwidth, 15-
to 30-second audio, video, or animated ad to reduce
perceived norms about indoor and outdoor tanning and the
attractiveness of tanning. Potential outcomes of this
project include decreased tanning norms among
participating students as well as Colorado young adults
inspired by the viral marketing effort, and increased
enthusiasm in social marketing and public health.
- Greeley - University of Northern Colorado Wellness
Education Program
Project Title: Student Skin Cancer Prevention Initiative
Award Amount: $5,500
Contact: Tricia Tort, Wellness Education coordinator,
970-351-2068
Decrease the number of students having sunburn, increase
the number of students who use at least one method of
sun protection and increase the number of students
performing skin self-examinations. By empowering
students with necessary information and life skills to
support positive behavior modification, risk factors
associated with melanoma and the number of skin cancer
cases in the State of Colorado can be reduced
significantly. The program will lead a campus-wide
initiative to increase the proportion of students who
regularly use sun protection and perform skin
self-examinations. The initiative will consist of four
areas: providing information and sunscreen samples to
students participating in intramural and club sports, as
well as student athletes; providing "sun safety" booths
during home football tailgating, Safe Spring Break
programming and other outdoor special events; enhancing
the Wellness Education Resource Library with materials
on skin health and sun safety; and a complimentary media
campaign, utilizing posters and advertisements in the
campus newspaper.
- Agency: 100 Black Men of Denver
Project Title: Let's Talk About It: A Prostate Health
Education Program for African-American Men
Award Amount: $10,000
Contact: Sam Williams, president, 303-864-0945
A community-based prostate awareness and education
program for African American men that was developed
collaboratively by the American Cancer Society and 100
Black Men of America. Both organizations recognize that
helping African American men to be more knowledgeable
about prostate health and prostate cancer will help them
to be more active and effective decision makers when it
comes to deciding whether they want to be tested for
prostate cancer.
The goal of Let's Talk About It is to provide African
American men over the age of 40 in the Denver
metropolitan area with current, accurate and reliable
information on prostate cancer screening and treatment
options. Armed with this information, African American
men will be encouraged to seek screening that is right
for them. This program will enable African-American men
to make informed decisions about their health.
Funding was provided by the Centers for Disease Control
and Prevention in Atlanta and covers the period August 16,
2006 to June 30, 2007.
For detailed information about projects, contact Twila
Martinez at 303-692-3006.
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