November 18, 2015
Boulder County offers help to residents in need of health coverage
conducting outreach to the uninsured during open enrollment period
Boulder County, Colo. - Boulder County has launched an outreach campaign which targets residents who
currently do not have health insurance. The campaign encourages them to learn
about their options for coverage through Connect for Health Colorado (C4HCO),
the state’s health insurance marketplace. The county has increased staff to help
residents during the open enrollment period, which runs now through Jan. 31,
outreach campaign is titled “Why Me?” and focuses on individuals who have yet
to enroll in health insurance even though it is mandated by law under the
Affordable Care Act (ACA). The county estimates that nearly 10,000 residents
are currently living without health insurance, with a majority of these
uninsured including Latino residents and young adults. Since the ACA was
implemented, Boulder County has seen the number of uninsured resident decrease
by 60 percent.
“The county is committed to helping residents get covered through the exchange,”
said Patrick Kelly, Project Director for the Boulder County C4HCO Assistance
Site. “Our message is straightforward for those who still need to get health coverage
- It’s affordable, preventive care is free, and financial assistance is
available for many residents.”
Insurance coverage is mandatory and fines for not having coverage are rising
sharply in 2016 to 2.5 percent of income above the tax-filing threshold or $695
per adult, whichever is higher. There is also a $347.50 fee per uninsured
County has trained and certified health coverage guides who provide education
about insurance options, assist with the online application, and link people to
other human services supports as needed. “We see so many Boulder County
residents who have been devastated by unexpected medical bills,” said Mili
Dawson, a county assistance site manager. “People are sometimes surprised to
learn that we can help them find an insurance plan that fits their budget, which
means they’ll have the coverage they need when they or a family member has an
accident or gets sick.”
The “Why Me?” campaign includes outreach through outdoor, print, theater, and
social media advertising as well as community outreach and enrollment events.
The campaign web page is www.WhyMeBoulderCounty.org.
For help understanding Colorado’s health insurance marketplace or getting
coverage, Boulder County residents are encouraged to call 303-441-1000 to be
directed to a county Health Coverage Guide.
To learn more about Boulder County Housing and
Human Services, visit www.BoulderCounty.org.