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September 24, 2018

Food Assistance Benefits to Double at Whole Foods Market on Pearl Street

Boulder County, Colo. - Beginning Sept. 24, City of Boulder residents who participate in the Supplemental Nutrition Assistance Program (SNAP, formerly known as the Food Stamp Program) will be able to purchase twice as many fruits and vegetables when they use their benefits to buy fresh produce at the Whole Foods Market located on Pearl Street.

For example, if a SNAP participant uses their benefits to buy $20 worth of fresh fruits and vegetables, they’ll receive an additional $20 in Double Up Food Bucks that can be used to purchase fresh fruits and vegetables during their next visit to Whole Foods Market.

In the city of Boulder, more than 4,532 individuals (2,000 households) receive food assistance benefits. Double Up Food Bucks are available through a City of Boulder grant that is funded by the city’s sugar-sweetened beverage tax.

“Everyone in our community deserves access to fresh, local fruits and vegetables, but unfortunately not everyone can afford them,” said Rachel Arndt, Boulder County Public Health planner. “Our hope is that by making these foods more affordable, more people will eat them, and our community will become healthier.”

The Double Up Food Bucks Program is active in over 20 states, and 13 states offer the program in a grocery setting. The program has been offered at Boulder County Farmers Markets since 2014. At farmers markets, 96% of Double Up participants reported eating more fresh fruits and vegetables.

The Double Up Food Bucks Program at Whole Foods Market is a collaboration between Whole Foods Market, Boulder County Public Health, and Boulder County Housing and Human Services.

“At Whole Foods Market, our purpose is to nourish people and the planet,” said Darcy Landis, Whole Foods Local Forager and Coordinator of the Rocky Mountain Region’s Local Purchasing Program. “This partnership helps us to do that for more people in the Boulder community.”

For more information about food assistance and SNAP, go to or call 303-441-1000. For more information about the Double Up Food Bucks Program at Whole Foods Market or Boulder County Farmers Markets, visit or call 303-441-1330.

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